Scott Tarde, CEO of Glenner Memory Care Centers, embarks on an ambitious project to revolutionize Alzheimer s care. His vision: TOWN SQUARE, a meticulously crafted 1950s replica town designed to spark memories in dementia patients. As Scott navigates financial hurdles and construction challenges, we follow families grappling with the daily realities of memory loss. The documentary interweaves Scott s journey with the stories of families like Marie and Dail, Tanya and Mary, and Frank and Geri – each facing unique struggles with Alzheimer s. When TOWN SQUARE finally opens, it s met with media fanfare but also unexpected complications. Scott and his team must adapt quickly, learning that effective care requires more than just nostalgic settings. As TOWN SQUARE evolves, so do the participants and their caregivers. The film ultimately reveals that while innovative approaches like TOWN SQUARE offer hope, the true heart of Alzheimer s care lies in the resilience and adaptability of caregivers facing new challenges every day.